Founded in 2011 by the Egyptian contemporary artists, Hoda Ismail and Mohammed Aref. Starting with street art, creating their Mazingar Z masterpiece, then moving on with the muralist profession and ending up with a gallery in 2013. Applying their designs on paintings, furniture, and home accessories. And finally launching their new fashion line.

Earth Designs are genuine ethnic designs with the mission of creating a common language of art to be read from all around the globe Distinguished by their lively colors and the modern illustration of simple elements representing the warmth of cultures from all around the world.