"Every strength in one brand". This is the strategy with which we are addressing the challenges of the market and the competitive situation in the new millennium centres on the strength of our brand. Today’s market calls for the leadership and appeal of major brands, which include Villeroy and Boch with a brand awareness level of more than 70 per cent.
Credibility, quality, image, competence, elegance, harmony, design and lifestyle are the defining characteristics of the Villeroy & Boch brand. The modernness of our highly traditional brand is based on innovative achievements in all Divisions in the areas of technology and design. This modernness can be experienced first hand in "My House of Villeroy & Boch" shops.
Villeroy & Boch is a highly innovative brand with a time-honoured tradition. It is one of the most important brands in the world. Since its origins over 260 years ago, the ceramics manufacturing company founded in 1748 has developed into an international lifestyle brand.
The diverse, complete solutions of the product range convince consumers as well as designers and architects in every respect.
The ‘Tableware Division’ comprises the complete range of products for a perfectly laid table: top-quality dinner services, crystal ware and cutlery, a rich assortment of products for preparation as well as accessories and gift items.
Tradition, quality and authenticity: These are the classic Villeroy & Boch attributes which give consumers support and guidance. Innovative power, style and design: These are the values which inspire people and give them the freedom to design their homes according to their own individual taste.
‘The House of Villeroy & Boch’ sales concept makes it possible to experience the principle of the Villeroy & Boch complete brand in the store. Villeroy & Boch uses it to provide style guidelines and aesthetic stimuli for purchase decisions. Products are presented in an authentic, powerfully designed, true-to-life composition in realistic settings